• Creating A/B Split Test Ideas
• During a Website Redesign
• For “Before” and “After” Case Studies
• “Above the Fold” Testing
• Navigation Refinements
• Screen Resolution Optimization
• Identifying if Content Needs to be Added / Edited / Removed
• Conversion Rate Optimization for Forms, Checkout Processes and Subscriptions
• Give Executives Real Data of What Works and What Doesn’t
• Comparing Visitors Clicking Images vs Buttons vs Text Links
• How Specific User Segments Engage with Your Site Compared to Others
• Confirm Site Security and Potential Vulnerabilities

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