Mojca Zove – The Science of Facebook Ads Professional Download

• Define your target audience and the exact strategy for reaching them
• Determine tangible and reachable goals with The Backwards Method
• Distribute your Advertising Budget across campaigns and audiences
• Design an ad that attracts attention and communicates your brand
• Optimize your campaigns using a result-based approach

• Setting Up Your Business Manager
• Introduction To The Facebook Pixel
• Facebook Page Basics
• Facebook’s Advertising Policies

• Facebook Ads Hierarchy
• Orientation Practice
• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad

• It’s All About The Funnel
• Defining Your Goals: The Reverse Method
• The GAAA Principle
• Calculating Ideal Costs
• Technical Implementations

• Introduction to Targeting
• Option 1: Custom Audiences
• Option 2: Lookalike Audiences
• Option 3: Saved Audiences
• Defining Your Target Audience

• Detailing Your Funnel
• Budget Planning

• The Secret To A Successful Copy
• Facebook Ad Design Principles
• Design Tools
• Designing The Ad
• Video Ads

• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad
• Celebration!

• Appealing to Facebook
• Observing the results – Setting Expectations

• The Importance Of Documenting
• Tool Recommendations & Documentation Structure

• Observing The Right Metrics
• Personalizing Your Presets
• Optimizing Your Ads With Facebook Breakdowns
• Advanced Optimization with Delivery Insights

• Creative Reporting
• Using Campaign Tags And Filters

• Finding The Leaking Bucket
• Reach Problems
• SOS: Performance Dropping

• Launching A/B Tests
• Scaling Your Facebook Ads Efforts
• Expanding Your Funnel

• COMING SOON: Bonus Modules!

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