Isabelle & Scott – Mastering Go to Market Download
Building Your Go-to-Market Machine
- Jumping into execution mode before understanding the big picture
- Thinking that because you built it, customers will come
- Wasting valuable resources on doing the wrong things
- Switching your strategy too often and expecting your team to catch up
- Clarify and prioritize your target markets
- Define your ideal customer (and the problems you solve for them!)
- Build your account and prospect lists
- Develop a marketing and sales plan that will land new customers
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