What’s Inside Brand Strategy 101

Module 1

STRATEGIC COMPONENTS

• Brand Strategy Terms and Tools
• The Goals of Brand Strategy
• 12 Components of Brand Strategy
• The Strategist Mindset

Module 2

BRAND DISCOVERY

• The Discovery Call
• Stakeholder Interviews
• How to Sell Strategy

Module 3

BRAND ASSESSMENT

• Business Model Canvas
• How to conduct an Internal Brand Audit
• How to up-sell more work

Module 4

BRAND COMPARISON

• Competitive Audits
• Brand Mapping
• Brand Differentiation Strategies

Module 5

BRAND DEFINITION

• Brand Strategy Statements
• Customer Avatar Techniques
• Pyramids and Personalities
• Brand Archetypes

Module 6

BRAND VISUALIZATION

• The One-Page Visual Creative Brief
• Defining Color Direction
• Creative Anchors and Strategic Design

Module 7

THE BRAND STRATEGIST

• Brand Strategy Process Guide
• The Strategist Role
• The Strategist Mindset