Nick Shackelford – How to Run Facebook Ads (FOUNDR) Download

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Nick Shackelford – How to Run Facebook Ads (FOUNDR) Download

HOW TO FINALLY USE “ALGORITHM-PROOF”
FACEBOOK ADS THAT WORK FOR ANY BUSINESS

INSIDER INSIGHTS BEHIND 100K+SPLIT TESTS…

HOW TO RUN FACEBOOK ADS 1.0

THE ULTIMATE “BEGINNERS GUIDE” FOR ANY BUSINESS, BUDGET, OR BACKGROUND
  • EASY-TO-FOLLOW BLUEPRINT:
  • 150+ DIFFERENT BUSINESSES:
  • BIG RESULTS – SMALL BUDGETS:
  • HANDS-OFF SCALING:

SIMPLE, ACTIONABLE, & PROVEN STRATEGIES FOR ADS THAT CONVERT

  • GENERATE A CONSISTENT REVENUE STREAM WITH A HIGH-CONVERTING FACEBOOK FUNNEL.
  • SIMPLIFY THE ENTIRE FACEBOOK AD PROCESS WITH A STEP-BY-STEP BLUEPRINT.
  • CONFIDENTLY TROUBLESHOOT AD ISSUES WHICH ARISE USING PROVEN ADVICE.
  • SCALE FASTER AND EASIER BY FINALLY USING FACEBOOK ADS EFFECTIVELY.
  • AND ULTIMATELY BEGIN TO QUICKLY PASS UP YOUR COMPETITION!

JUST SOME OF WHAT’S INSIDE…

  • How “one good ad” can change everything for a business almost overnight…
  • How beginners with brand new business and tiny budgets can use “easy ads” to bring in loyal customers every single day…even if they’ve tried and failed before!
  • How to structure ad creative (copy, images, video, etc) that consistently converts!
  • Nick’s proven step-by-step “Easy Ads Formula” that’s worked for 150+ different businesses and helped him turn unknown products — like the fidget spinner & Snow teeth whitening — into viral sensations.
  • How to use the little-known “insider” strategies of media buying for finding your perfect audience even if they’re hard to find on Facebook! Learned from spending $100M+ on Facebook ads.
  • How to run profitable ads for each part of your “Facebook Funnel”…prospecting, re-engagement, and remarketing…without over complicating it.
  • The often overlooked “must-have” building blocks of every successful ad. Inside is everything you must know before ever opening Business Manager and risk wasting a single penny…

NICK SHACKELFORD

MEET NICK SHACKELFORD, FOUNDER OF STRUCTURED SOCIAL AND ONE OF THE WORLD’S LEADING AUTHORITIES ON FACEBOOK ADVERTISING. TO DATE, NICK HAS SPENT MORE THAN $100M ON FACEBOOK ADS ALONE!
MODULE 1:

MASTERING THE FACEBOOK AD FOUNDATIONS

MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS
  • Lesson 1: Welcome To “How To Run Facebook Ads 1.0”
  • Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
  • Lesson 3: The 25 Essential Key Terms You Need to Know
  • Lesson 4: Setting Your Margin To Get Started
  • Lesson 5: How To Set & Hit Targets (ROAS)
  • Lesson 6: Setting Up Your Business Manager Account
  • Lesson 7: Setting Up Your Pixel On Your Site Or Store
  • Lesson 8: Creating An Easy-To-Use Dashboard
  • Lesson 9: Breaking down The Facebook Funnel
MODULE 2:

TOP OF FUNNEL PROSPECTING – FINDING YOUR
TARGET MARKET EVERYTIME

MODULE 2: TOP OF FUNNEL PROSPECTING – FINDING YOUR TARGET MARKET EVERYTIME
  • Lesson 1: Prospecting Overview
  • Lesson 2: How To Easily Plan Your Media (Template Included)
  • Lesson 3: Naming Conventions & Navigating Your Dashboard
  • Lesson 4: Campaign Structures (Prospecting)
  • Lesson 5: Audiences (Prospecting)
  • Lesson 6: Proven Tests You Can Run (Prospecting)
  • Lesson 7: Creative Examples (Prospecting)
  • Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3:

MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE
MASSIVE TRAFFIC

MODULE 3: MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE MASSIVE TRAFFIC
  • Lesson 1: Re-Engagement Overview
  • Lesson 2: Campaign Structures (Re-Engagement)
  • Lesson 3: Audiences (Re-Engagement)
  • Lesson 4: Pages To Drive Traffic To (Re-Engagement)
  • Lesson 5: Copy Differences at Re-Engagement
  • Lesson 6: Creative Examples (Re-Engagement)
  • Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4:

BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES

MODULE 4: BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES
  • Lesson 1: Remarketing Overview
  • Lesson 2: Campaign Structures (Remarketing)
  • Lesson 3: Remarketing Audiences & Adsets – Explanation
  • Lesson 4: Remarketing Audiences & Adsets – Execution
  • Lesson 5: Pages To Drive Traffic To (Remarketing)
  • Lesson 6: Creative & Copy Examples (Remarketing)
  • Lesson 7: Tying It All Together (Remarketing)
MODULE 5:

AD CREATIVE THAT CONSISTENTLY CONVERTS

MODULE 5: AD CREATIVE THAT CONSISTENTLY CONVERTS
  • Lesson 1: How To Structure High-Converting Ad Creative
  • Lesson 2: The Most Effective Ad Copy Formulas
  • Lesson 3: Breaking Down Ad Creative (Image Or Video)
  • Lesson 4: Message Match – Between Ad & Landing Page
  • Lesson 5: Branding Ads vs Direct Response Ads
  • Lesson 6: “The Agency Replacer Toolkit”
MODULE 6:

TROUBLESHOOTING COMMON PROBLEMS
& AVOIDING COSTLY MISTAKES

MODULE 6: TROUBLESHOOTING COMMON PROBLEMS & AVOIDING COSTLY MISTAKES
  • Lesson 1: How to Troubleshoot Properly
  • Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
  • Lesson 3: Different Dashboards to Look At When Troubleshooting
  • Lesson 4: Using The “Make Good Decisions Formula”
  • Lesson 5: The 7 Deadly Sins of Disapproved Ads
  • Lesson 6: What If It’s Not The Ad’s Fault?
  • Lesson 7: How To Run Ads Towards Major Events
  • Lesson 8: The Roadmap: Who To Listen To?
  • Lesson 9: Bringing It All Together

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