Susie Moore – Five Minutes to Famous Download

• You’re awesome at what you do, but nobody knows about you
• You start each month dry, without a clue where your next client will come from
• You have an email list but no one’s joining and/or
• The only time people do notice you is when you pay out the nose for pricey social media ads

• You don’t need to be a “writer”
• You don’t need an expensive PR team, and
• You don’t need a big name, a single media connection, OR the keys to a magical unicorn kingdom

• Sharing personal stories that speak to their audiences
• Weighing in on hot, of-the-moment topics
• Answering industry questions their readers are dying to know

• They’re expensive, man — you’ll pay $10-12K/month for private services or thousands of dollars for one online course
• You’re limited to their networks — most publicists focus on a few key publications and have relationships with only select editors
• They have lots of other clients — they may have to spread their “favors” and opportunities out, meaning you might not get their best media spots

• You’re not a writer
• You have zero experience being interviewed on video or in print
• You don’t have insider connections to the publishing industry
• You think you’re too shy, young, new, old, fat, ugly, boring, inexperienced, or [[insert any other bogus, negative things we tell ourselves]] to ever get published

• Being the best-kept secret in your industry
• Having little to no writing or media experience
• Not using the media to help grow your business or reputation

• Getting recognized as an expert with features in big-name publications
• Getting features that can grow your email list by hundreds or thousands a pop
• Hearing from people who can’t wait to work with you after discovering you
• Meeting influencers and having industry icons and thought leaders sharing your work and insights

• Create your core brand messaging to guide each and every message you share
• Develop specific areas of expertise, a strong viewpoint, and a compelling, unforgettable voice
• Confidently describe why editors should choose you over everyone else — the critical foundation for your rejection-proof pitch!
• Pinpoint topics that bring massive attention from media, press, and readers
• Position yourself as an expert in your field, so editors and readers alike seek your opinion

• A detailed description of your dream clients, students, and subscribers…so you can create the exact content they’re looking for
• A hit list of the local, national, and niche publications that your ideal clients are reading and are consistent with your brand
• How to find the contact information for editors at big publications, even if you don’t have a single media contact. (This is worth its weight in gold — you can’t pitch editors if you don’t know where to find them!)
• Which media and publications drive real results for your biz and which don’t. (Bet you’ll be as surprised as I was when I learned this.)
• How to supercharge your SEO by choosing publications that provide high-quality backlinks to your website

• How to effectively pitch any editor in any niche on any topic
• My strategy to never run out of stand-out story angles and irresistible topics that editors at places like Huffington Post, Business Insider, and Shape magazine can’t get enough of
• How to piggyback on trends in the zeitgeist to make your pitch even more enticing to editors
• Polite-but-assertive follow up strategies to get a “yes!” response from busy editors…without becoming an annoying stalker
• My unique “Laddering Up” sales technique to leverage each media feature to get more and bigger publications to approve your pitches. (Bonus: you can apply this same strategy to land more and bigger clients, more and bigger speaking gigs…the opportunities are endless!)

• The 5 simple elements your article must include to get published in print or online
• How to write a story that hooks interest, gets tons of clicks, and makes readers take the next step with your business
• Productivity hacks to make the writing process easy, fun, and fast (I bang out my articles in 45 minutes flat!)
• Concrete ways to generate new business by writing in a way that makes readers fall in love with you
• How to optimize your website to take advantage of all the traffic your guest posts will be sending you

• Your Post-Publish Checklist of the promotional activities to do once your article goes live so that everyone sees it
• The syndication secrets that lead to thousands of likes, shares, and comments — and millions of views — on your articles
• How to 10x your content by repurposing it on your blog, as part of a book, or in a paid program or course…with integrity and permission
• My “Topic Remix Method” to re-engineer your most successful published articles to pitch to new media outlets (to save time writing new content and brainstorming new topics)
• How to build powerful relationships the right way to become every editor’s go-to person in your industry for future press opportunities
• The million-view trick to get your work shared by influencers who are happy to spread the word, if you know how to work it! I’ve had my work shared by Paulo Coelho (author of The Alchemist), Arianna Huffington, Tony Robbins, Kris Jenner, Steven Pressfield, and Dave Asprey (founder of Bulletproof Coffee) using this strategy — some of the coolest moments of my life!

• LYNYA FLOYD, FAMILY CIRCLE MAGAZINE
  (Glamour, Seventeen, Essence, Parenting, Money Magazine, Fitness Magazine)
• ADAM AURIEMMA AT MONEY MAGAZINE
  (The New Yorker, Daily Beast, Wall Street Journal)
• ANDREA HUSPENI AT ENTREPRENEUR
• JESS NOVAK AT GREATIST
  (Thrillist, InStyle)
• EMILY LAURENCE AT WELL+GOOD
  (Senior Food+Health Editor)

• How to really stand out and get featured, fast
• What they look for in people just like you and me – and how we can best show up
• The differences between pitching a print and digital editor
• How to convey expertise in both the pitch and your writing/media appearance without going overboard
• How to consistently come up with good ideas that attract a lot of attention

• OVER 29,000 new email subscribers in under 12 months without relying on Facebook ads
• A fully booked one-on-one COACHING BUSINESS
• An invitation to be an EDITOR AT LARGE at Thrive Global, from Arianna Huffington herself
• SPEAKING OPPORTUNITIES at online marketing events, on the floor of the New York Stock Exchange, and in Facebook live streams at Family Circle, Greatist, Business Insider and Entrepreneur Magazine
• Requests to be GUESTS ON PODCASTS from entrepreneurs such as Melyssa Griffin and Farnoosh Torabi
• The credibility to charge PREMIUM PRICES (and by premium, I mean my coaching is $1,500+/hour) without my clients batting an eye
• TONS OF INDUSTRY CRED AND CONNECTIONS to influencers. My reputation has connected me with industry insiders who have since become business collaborators, affiliate partners, and good friends!
• A #1 international bestselling book that turned into an amazing BOOK DEAL! (And I wrote that book largely by repurposing articles I’d already written for Marie Claire, so it was a snap.)
• SOCIAL SHARES of my articles by big influencers

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