Strategyzer – Master Business Testing Download

• Upgrade your mindset from executing business plans to de-risking business ideas
• Become familiar with a systematic testing process
• Discover the importance of testing systematically, whether in startups or established organizations

• Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
  Prioritize and refine hypotheses, and set yourself up for testing success

• Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
• Design experiments that produce strong evidence

• Capture evidence in an efficient manner as you collect it
• Draw useful insights from a mix of qualitative and quantitative data

• Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

• Use the Progress Board to track who’s doing what
• Use the Innovation Scorecard to quantify how much risk you’ve reduced

• Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea

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