MODULE 1: INTRO TO EMAIL MARKETING

This module alone will give you the skills to avoid costly email mistakes and begin making sales for your clients.

In Module 1 you’ll:

• Realize the full power of email marketing and what it can do for you and your clients

• Learn a few *clutch* tips and tricks that will instantly elevate your email game

• Master your email marketing mindset so you can finally get over that feeling of “but what if I’m annoying them?”

MODULE 2: WRITING STRONG EMAILS

When you finish this module, you’ll be able to confidently write an email from start to finish and know it’s going to get results.

From crafting must-open subject lines all the way to the footers and sign-offs, you’ll discover writing emails is a breeze.

In Module 2 you’ll:

• Learn the trick to never running out of inspiration

• Nail the simple but essential design elements in your email so your copy never falls flat

• Master the art of subject lines — because if no one opens your emails, what’s the point of writing them?

MODULE 3: BROADCAST BEST PRACTICES

Next, you’ll discover how to build a diverse content strategy (it’s surprisingly easy), and get our 52 email themes so you can send an email every week of the year and never run out of ideas.

By the end of this module, you’ll love sitting down to plan out a content strategy — because it’s super easy and you get paid amazingly well for it!

In Module 3 you’ll:

• Watch an example of how we plan monthly email strategies and present it to our clients

• Learn what “nurturing” is and why it’s so important (Spoiler alert: It helps your sales hit peak performance!)

• Receive multiple resources that make your monthly content planning a breeze

MODULE 4: SEQUENCES AND AUTOMATION STRATEGY

This module takes a complex subject and breaks it down into easy-to-follow dos and don’ts that’ll have you ready to fire up email automations and start making your clients all that moolah.

Even if you’re not tech savvy, by the end of this module you’ll realize you can easily apply these formulas to meet any client’s needs — so you’re prepared for anything and feeling confident in your skills!

In Module 4 you’ll:

• Dive into the custom strategy stuff that clients pay the big bucks for

• Gain access to 10+ email sequence strategies so you can grab and go when you need them

• Learn how to think strategically, so you can create custom strategies when your client’s needs inevitably fall outside of cookie-cutter templates and solutions

MODULE 5: BACKEND BASIC

Here’s where you get an over-the-shoulder view of how to upload, design, and schedule emails and opt-in forms, so you never feel lost in all that tech stuff.

You’ll get our secret sauce tips and tricks to increase results, as well as alllll the mistakes to avoid along the way. (There’s a lot of them.)

In Module 5 you’ll:

• Watch step-by-step as we create, design, and schedule in the backend of an Email Service Provider

• Get behind-the-scenes looks at multiple Email Service Providers so you can see how they all use the same patterns and controls

• Gain a deeper understanding of deliverability, plus how and why to do that elusively confusing “list cleaning”

Psst: If some of those terms went over your head, that’s totally okay. We explain everything in depth so it’s super easy to understand.

MODULE 6: EMAIL TECHNIQUES AND TUTORIALS

This is the stuff you’re probably a little (or maybe more than a little) scared of.

But yet again we’re going to give you step-by-step video instructions that’ll leave you with the confidence to boldly say “yes, I can do that” to anything a client throws your way.

In Module 6 you’ll:

• Learn a little-known trick to make your emails stand out in the inbox

• Master the skill that email pros use to nail that 1:1 conversational feel in their emails

• Discover how to use fancy customizations to insert your customer’s favorite products, pet’s name, or astrological sign (Psst: these customizations aren’t just fun. They’ve been shown to increase revenue by up to 40% )

MODULE 7: REPORTING AND ANALYTICS

To wrap up your email education you’ll learn how to quickly and easily analyze your email data and create effective reports for your clients.

Plus we’ll even teach you a few tricks on how to present that data to your clients so you can manage expectations, show off how Pro you really are, and come away with glowing testimonials.

In Module 7 you’ll:

• Get our favorite tool for creating beautiful, professional reports

• Learn how to extract the data you need quickly

• And get our top tips for presenting that data to your clients

MODULE 8: BUILDING YOUR BUSINESS

Client Acquisition & Project Management

Last, but certainly not least, you’ll get what is perhaps the most valuable bit of all — ALL the combined knowledge and experience we have about building an email marketing business.

This includes how and where to find clients, how to package and price your services, and more. By the time you wrap up this module, you’ll feel like a business badass ready to build that dream life.

In Module 8 you’ll:

• Discover our tried-and-true path to building the kind of client relationships that have them begging for retainers

• Receive our top tips to avoid the dreaded almost-client ghosts

• Get personal stories and insights into how we built our thriving email marketing businesses