Steven Pieper – Author Marketing Mastery Through Optimization 4 Download

Here’s Everything You Get:

• Step-by-step guidance to set up your direct-to-reader marketing system.
• Lifetime access to the life-changing AMMO curriculum
• Free curriculum updates
• Financial and optimization tools to streamline your setup, management, and growth.
• Lifetime access to the AMMO community of highly successful authors (full payment plan only)
• Lifetime access to live, personalized coaching 2x weekly (full payment plan only)
• Learn to use the testing process that has produced over $25,000,000 in results
• Deploy powerful growth ads optimized to bring eager buyers to your store
• Use highly tested templates to springboard your web pages to profitability
• Use ultra-successful email techniques to maximize your book sales and revenue
• Apply the testing process that allows you to write the books your readers want to read (and buy!)
• Use reader behavior data to learn what your readership loves
• BONUS: Learn how to set up your paperback and hardcover direct-sales system
• BONUS: Implement the AMMO direct-sales system for your audiobooks
• BONUS: Integrate ebooks, audiobooks, and paperbacks into your direct-sales system to expand your reach and profit
• BONUS: Employ high-converting upsell assets to increase your revenue and profit while delivering more value to your customers

AMMO Phase 1: “Click Testing”

There are probably 100 true and accurate ways to describe any book under the sun.

Click Testing answers the question, “Which of these true and accurate ways of describing my book actually produces sales?“

We’ll show you how to set up, conduct, and evaluate your Click Tests to produce high-converting advertisements that sell more books and earn more profit per sale.

This phase usually lasts 2 to 3 weeks.

Test 1 – Tagline / Motivations

Storytellers (Novelists, memoirists, and story-based nonfiction authors) will test book/series taglines, while Problem Solvers will find their market’s strongest motivators for positive change.

Test 2 – Headline / Transformation

Storytellers will test ad headlines, while Problem Solvers will find the most compelling transformation statements for their audience.

Test 3 – Testimonials

All authors will find compelling “standalone testimonials” from prior readers and customers to help prospective readers decide if your books are right for them.

Test 4 – Images

A great deal of human gray matter is devoted to digesting visual information, so ad images are a powerful way to give prospective readers a sense of the experience of your book(s).

Test 5 – Primary Ad Text

You’ll discover the best way to use the “primary text” section of your advertisements to get readers excited about your books and products. The “primary text” appears above the image on Facebook ads

Test 6 – Stress Test

This is the final “sanity check” from your market to confirm that your testing has produced at least one high-converting advertisement to power your book sales.

AMMO Phase 2:

Once you’ve conquered click testing…

Here’s the direct sales awesomeness that awaits you inside AMMO V4’s “Direct Sales for Authors” Module:

Lesson 1: Understanding direct sales economics

Take a tour of the AMMO direct sales system that you’ll be building and optimizing. Discover the key economic drivers we’ve discovered through our work with hundreds of authors, and how our entire process is designed around these realities.

Lesson 2: Fundamental principles

We’ve designed AMMO V4 as a complete business education for authors, built on the fundamental principles that have produced over $1B in client results across 75+ industries. You’ll apply these hard-won lessons to your book business to grow profitably and avoid common pitfalls.